How do you see yourself? Do you truly value who you are? Do you use the same criteria to judge yourself as you do others or are you your greatest critic? Recognising your personal worth is one thing but differentiating your business from the crowd and doing it in a way which avoids it being seen as a commodity and creates a brand worth loving is vital if you want to succeed in business.

My guest Ben Baker has over 25 years’ experience in helping business do just that.

About The Show

Are you the ‘Leader’ of your own life? Are you getting the best out of life – personally and professionally? Join us on ‘Leadership For Life with Gina Gardiner’ where you can enjoy interviews from a wide range of top experts who will share their insights and skills and where I will share with you the principles and strategies to help you live a happier more successful and fulfilling life - personally and professionally.

About The Guest

Ben is on a mission to help companies to stop being commodities and instead, be brands worth loving. Over the last 25 years, Ben has enables companies to tell their story effectively, internally and externally, so that their specific audience listens, understands the value to them and are compelled to engage.

Ben is the author of two books:

Powerful Personal Brands: a hands-on guide to understanding yours


Leading Beyond a Crisis: a conversation about what’s next

He is the host of the syndicated show and the creator, brains and talent behind the Podcast Host for Hire program.

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